Best E-commerce Marketplaces for Businesses in the UAE [2025 Updated]

The United Arab Emirates (UAE) continues to lead the Middle East in digital innovation — and one of the most exciting developments is the rapid growth of e-commerce marketplaces. In 2025, as more consumers embrace the ease of online shopping, these platforms have become an essential tool for businesses to thrive, scale, and compete in the digital economy.

What is an e-commerce marketplace?

An e-commerce marketplace is a digital platform where multiple sellers list their products and services, and customers can browse, compare, and make purchases all in one place. These platforms handle everything from order management to payment processing and even logistics in some cases — making it easier for merchants to focus on what matters most: selling and growing their brand.

Think of it like a virtual souq or shopping mall, where instead of renting physical space, you list your products online and reach thousands — even millions — of potential customers across the UAE and beyond. These marketplaces come with built-in traffic, trust, and technology, so you don't need to build or maintain your own website to sell online.

Why E-commerce Marketplaces Matter in 2025

The shift to online shopping is no longer just a trend — it’s a lifestyle in the UAE. Driven by a young, tech-savvy population, high internet penetration, and widespread smartphone usage, e-commerce is booming like never before.

Here’s what’s happening in 2025:

  • 11+ million UAE residents are active online shoppers
  • 70% of retail purchases in urban areas now involve an online journey
  • UAE’s e-commerce market size has crossed AED 45 billion, with steady growth projected over the next 5 years

Best E-commerce Marketplaces for Businesses in the UAE [2025 Updated]

1. Foloosi 

Foloosi is more than just a payment gateway; it’s a powerful all-in-one digital commerce platform designed to help businesses thrive online and offline. As one of the best e-commerce marketplaces in the UAE, Foloosi empowers startups, S

MEs, cafes, restaurants, and retail stores to easily accept payments through multiple channels — whether online, in-store, or via QR codes and pay links. This flexibility allows businesses to reach customers wherever they are and provide smooth, hassle-free checkout experiences.

With Foloosi, you can quickly set up your own mini-store without any coding knowledge, showcase your products beautifully, and start accepting payments instantly—all from a single user-friendly platform. It’s the perfect solution for businesses looking to grow their digital presence and simplify their payment processes in the competitive UAE market.

Key benefits

  • No-code mini-store builder – Set up an online store in minutes
  • Tap on Phone – Accept card payments anytime, anywhere
  • Digital Menus – Perfect for restaurants and cafes
  • Pay-by-Link & QR Code Transactions – Share, scan, and get paid easily
  • Secure Payments (PCI-DSS compliant) – Stay protected at every step
  • Fast Settlements & Full Transaction History – Track everything in real-time

Why Foloosi Is the Preferred Choice for UAE Businesses:

  • Compatible with Apple Pay, Samsung Pay, and multiple popular payment methods
  • User-friendly, straightforward design ideal for small and growing businesses
  • Dedicated local support and UAE-focused onboarding for quick and smooth setup
  • Combines seamless payment processing with powerful commerce tools in one platform

Website: https://foloosi.com

2. Amazon.ae 

Amazon.ae is one of the most popular and trusted e-commerce platforms in the UAE. It offers local sellers access to a massive customer base across the Middle East, with millions of daily online shoppers. Whether you're selling electronics, fashion, home goods, or books, Amazon helps you scale fast with its strong brand trust and global reach.

Key Features:

  • Trusted fulfillment and delivery
  • Robust seller dashboard and tools
  • Wide customer base in the Middle East

Website: https://www.amazon.ae

3. Noon

Noon is one of the leading online shopping platforms in the UAE, known for its strong local presence and customer trust. As a homegrown e-commerce giant, Noon offers UAE businesses an incredible opportunity to showcase their products to millions of regional buyers. Its seller platform is optimized for quick onboarding, making it easy for both startups and established retailers to go live.

Key Features:

  • Fast seller onboarding and intuitive dashboard
  • Seasonal sales and strong local promotions
  • Widespread reach across UAE and GCC countries

Website: https://www.noon.com

4. Carrefour UAE Marketplace

Carrefour is one of the most trusted names in retail across the UAE. By listing your products on the Carrefour UAE online marketplace, you gain access to thousands of daily shoppers who already trust the brand for quality and convenience. The platform blends the power of its offline supermarket chain with its growing digital presence, making it ideal for both emerging and established brands.

Key Benefits:

  •  Massive Reach with Brand Trust:
  •  Integrated Logistics Support
  •  Targeted Promotions & Visibility

Website: https://www.carrefouruae.com

5. Sharaf DG 

If you're in the electronics or gadget business, Sharaf DG offers one of the most trusted and established marketplaces in the UAE. Known for its premium product range and strong customer loyalty, this platform allows tech sellers to build visibility, credibility, and reach among quality-focused shoppers. With a massive online presence and strong in-store brand reputation, Sharaf DG is ideal for brands looking to grow in the UAE electronics market. 

Key benefits

  • Built-In Product Promotion
  • Omnichannel Exposure (Online + Retail)
  • Focused Audience for Tech Products

Website: https://www.sharafdg.com

6. Namshi 

Namshi is a leading fashion e-commerce platform in the UAE, popular among young shoppers across the GCC region. Fashion sellers choose Namshi because of its strong focus on trendy, style-forward customers and its seamless shopping experience. The platform offers easy returns, fast delivery, and excellent visibility, making it an ideal marketplace for fashion brands looking to grow regionally.

Key benefits

  • Strong Regional Presence
  • Seamless Shopping Experience
  • Advanced Seller Tools and Analytics

Website: https://www.namshi.com

7. Tradeling – Wholesale & B2B Simplified

Tradeling is a leading UAE-based B2B e-commerce platform designed specifically for business sellers and buyers. It offers powerful bulk ordering tools, verified supplier partnerships, and seamless trade support, making it easier for companies to source and supply goods efficiently across the UAE and the GCC region. Whether you’re in wholesale distribution, office procurement, or industrial supplies, Tradeling streamlines your B2B purchasing experience.

Key Benefits:

  • Bulk Ordering Made Easy
  • Verified Suppliers and Secure Transactions
  • Streamlined Trade & Logistics Support:

Website: https://www.tradeling.com

Final Thoughts

The UAE is setting the stage for digital growth, and e-commerce is at the heart of this transformation. Choosing the right marketplace can unlock new revenue streams, attract more customers, and take your business to the next level.

If you’re looking for a UAE-built platform that supports payments, store creation, and in-store experiences, Foloosi is your ideal starting point. It’s designed to help small  to large businesses go digital—fast, easy, and stress-free.

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